We are an AI studio, and most of what we build is for business. But we believe these tools should also reach the people who need them most, not only the organisations that can afford them.
When the right help is expensive, slow or hidden behind jargon, AI can level the ground. That is some of the work we are proudest of.
Education, Health and Care Plans (EHCPs), Special Educational Needs and Disabilities (SEND) support, Attention Deficit Hyperactivity Disorder (ADHD) and dyslexia are some of the most stressful, jargon-heavy and life-affecting journeys a family can face. The forms are dense, the deadlines are unforgiving, and good professional help is either expensive or hard to find.
We build AI that walks alongside families through this territory: explaining what a letter actually means, what their rights are, what to ask for and when, and how to put it in writing. Patient, clear, available at midnight when the worry hits, and built with the right safeguards so people are guided, never misled.
When a big company, a lender or a landlord tramples someone's rights, getting justice usually takes time, money and legal help most people simply do not have. Many give up, which is exactly what the other side is counting on.
We build AI that turns a frustration into action: it takes "the landlord is keeping my deposit" and produces a properly formatted, legally grounded letter ready to send, and it decodes the intimidating letters that land on the doormat into plain English. It puts a little of the power back where it belongs, with the person.
These are sensitive, high-stakes areas. We design for them differently from a normal product, with guardrails built in from the first line.
Plain language, no jargon, no overwhelm. The goal is that someone leaves understanding more than when they arrived.
These tools help people navigate and prepare. They point towards proper professional or legal help, never pretend to be it.
Careful handling of personal and sensitive information, with honest limits about what AI can and cannot do.
Built on real rights, real processes and real entitlements, so the guidance holds up when it matters.
Worry does not keep office hours. This help is there at the moment a person actually reaches for it.
We keep these tools as low cost as we possibly can, on purpose. Good help in these areas is usually expensive, and that barrier is exactly what we are here to remove.
We spend our days building intelligent systems for companies. It costs us very little to point that same capability at the moments where ordinary people are outmatched, and it matters a great deal to the people on the other end. So we do.
If you are a charity, a community group or a service trying to help people through one of these journeys, we would love to talk.
These tools provide information and help people prepare and communicate. They do not constitute legal, medical or professional advice, and they do not replace a qualified adviser, solicitor or clinician.