A conversational buying assistant for a luxury fine-wine merchant that turns a customer's taste, occasion and budget into the right bottle from the live cellar, with the reasoning behind every pick.
More than a chatbot, it adds an intelligence layer that learns from every conversation, so the recommendations get sharper and more personal the more it is used.
Customers browsing a curated cellar of hundreds of wines do not know where to start. They want a knowledgeable recommendation, the kind a sommelier in the shop would give, but online they get a search box and a price filter. The merchant was losing sales to hesitation, and answering the same "what should I buy" emails by hand.
An AI advisor trained on the merchant's own tasting notes and connected to live stock. It holds a real conversation, asks about taste, occasion and budget, then recommends specific bottles from what is actually available, always explaining why. It suggests pairings, adds context, and upsells in a way that reads as helpful rather than pushy. This is deep product knowledge, a world away from an out-of-the-box bot that only answers opening hours and delivery times.
The real value is not the chat, it is the intelligence layer underneath it. Every conversation teaches it more about what customers respond to, which pairings land and where people hesitate. It builds a living picture of taste and intent, so recommendations move from good to highly personalised, and keep getting sharper the more the shop is used.
Under the friendly surface sits a carefully engineered system, each part doing a specific job.
An intelligence layer that learns from every conversation, so recommendations get more personal over time.
Recalls past conversations and preferences, so a returning customer is met like a regular, not a stranger.
Connected to inventory, so it never recommends a sold-out bottle.
Every pick comes with the why, in plain English, building trust.
Suggests food matches and adds the detail a good sommelier would.
Nudges to a better bottle when it genuinely fits, never pushy.
Guardrails keep it accurate, in range and sounding like the merchant.
Holds the conversation in whatever language the customer opens with.
Surfaces what customers keep asking for, feeding real demand back into buying decisions.
customers reaching a confident choice instead of abandoning the basket.
average order value as helpful upsell guides buyers to the right step up.
"what should I buy" emails for the team to answer by hand.
We build conversational AI grounded in your real data, for any industry. This is the opposite of an out-of-the-box bot that recites opening hours and delivery times. It is a genuine intelligence layer, with deep knowledge of your business, that learns from every conversation and gets more personal the more it is used.