The AI Filter

Everything AI that is worth knowing.

Practical how-tos, honest perspective, and the latest AI news, filtered for real businesses. No hype, just what actually helps.

AI agents are suddenly everywhere. Here is the one your business can use.
The AI Filter

AI agents are suddenly everywhere. Here is the one your business can use.

Agents are the story of the year. Most of it is hype. Here is what they actually are, and the one a real business can use today.

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The most powerful AI just launched. You can't use it, and you don't need to.
The AI Filter

The most powerful AI just launched. You can't use it, and you don't need to.

OpenAI's GPT-5.6 is here in limited preview, locked to a few partners. Here is what it really means for a real business, and why the model was never the bottleneck.

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How to know what to hand to AI, and what to keep
Perspective

How to know what to hand to AI, and what to keep

The hard part of AI is not how to use it, it is knowing what to use it for. Here is how to decide what to hand over and what to keep human.

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How to spot AI-generated scams, fakes and dodgy emails
Perspective

How to spot AI-generated scams, fakes and dodgy emails

The dodgy email with the obvious typos is going extinct. Here is how to spot the new, polished, AI-made kind.

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How to spot which job in your business AI should do first
Perspective

How to spot which job in your business AI should do first

Most AI projects pick the wrong job to start with. Here is how to find the one that pays off fastest, so your first go actually sticks.

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How to use AI at work without leaking your data
Perspective

How to use AI at work without leaking your data

You do not need to ban AI to stay safe, you need a few simple rules. Here is how to use it at work without leaking anything you should not.

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I came to AI as a designer, and that is why my builds stick
Perspective

I came to AI as a designer, and that is why my builds stick

Engineers make AI work. Designers make it usable. Good AI feels like good design, it quietly does the thing and gets out of your way. That gap is where most projects die.

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I design systems, not prompts
Perspective

I design systems, not prompts

A prompt is a sentence. A system is a decision about where the work lives, what the human keeps, and what happens when it goes wrong. That is the actual job.

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Most AI advice is written by people who never shipped
Perspective

Most AI advice is written by people who never shipped

All potential, no friction. Real building is messy and specific, and the interesting lessons live in what went wrong. I would rather tell you about the build that nearly did not work.

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Stop asking can AI do this. Ask should it.
Perspective

Stop asking can AI do this. Ask should it.

Can it is nearly always yes. Should it, and what does the human keep, is the question the hype skips straight past. It is also where the value is.

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The 80/20 AI grind
Perspective

The 80/20 AI grind

AI nails the first 80% in a fraction of the time, then fights you on the last 20%. Here is why, and how to get across the line.

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What a year living inside these tools actually taught me
Perspective

What a year living inside these tools actually taught me

Living in these tools, not theorising about them, does something a course cannot. You stop being impressed by demos and start seeing where AI actually earns its keep.

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Why ChatGPT makes things up, and never gives you the same answer twice
Perspective

Why ChatGPT makes things up, and never gives you the same answer twice

The hallucinations and the inconsistency are not signs you are bad at AI. They are how the tool works, for everyone. Here is what is going on, and how to use it anyway.

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Why does my AI keep agreeing with me?
Perspective

Why does my AI keep agreeing with me?

A tool that agrees with everything feels lovely and is close to useless when you need honesty. Here is why AI is sycophantic, and how to make it tell you the truth.

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Build a simple forecast from your own numbers with AI
How-to

Build a simple forecast from your own numbers with AI

No finance degree needed. Hand your monthly numbers to AI, ask in plain English what next quarter looks like, make it show its working, and turn a hunch into a plan.

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How to automate your weekly report with AI
How-to

How to automate your weekly report with AI

If you rebuild the same report from scratch every week, you are doing a job AI was made for. Here is how to hand it over.

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How to build a simple AI assistant for your business, no code
How-to

How to build a simple AI assistant for your business, no code

A custom AI assistant that knows your business is closer than you think, and you do not need to write a line of code. Here is how to build one.

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How to choose the right AI tool without wasting money
How-to

How to choose the right AI tool without wasting money

New AI tools launch every day and most are a distraction. Here is how to choose the few that earn their keep.

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How to clear your inbox with AI without losing the personal touch
How-to

How to clear your inbox with AI without losing the personal touch

The fear with AI email is that everyone ends up sounding like a robot. Here is how to use it for the heavy lifting and keep your replies human.

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How to get started with AI in your business in 30 days
How-to

How to get started with AI in your business in 30 days

Forget the grand AI strategy. Here is a simple 30-day plan to go from curious to actually using it, one small win at a time.

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How to get your business recommended by ChatGPT
How-to

How to get your business recommended by ChatGPT

When someone asks ChatGPT for the best option in your area, you want to be in the answer. Here is how AI engines decide what to recommend, and how to be the business they pick.

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How to handle customer questions while you sleep, with AI
How-to

How to handle customer questions while you sleep, with AI

Most enquiries are the same handful of questions, asked at all hours. Here is how to answer them instantly with AI, and still know when to bring in a human.

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How to plan your week with AI so the important things actually happen
How-to

How to plan your week with AI so the important things actually happen

A to-do list tells you everything. A good plan tells you what to do first. Here is how to use AI to build the second kind.

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How to research a competitor in 10 minutes with AI
How-to

How to research a competitor in 10 minutes with AI

A clear read on a competitor used to take a day. Here is how to get most of it in ten minutes with AI, without kidding yourself it is the whole picture.

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How to summarise a long document or report with AI, properly
How-to

How to summarise a long document or report with AI, properly

Anyone can ask AI to 'summarise this'. Here is how to get a summary that surfaces what matters and that you can actually rely on.

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How to turn a messy meeting into clear notes and actions with AI
How-to

How to turn a messy meeting into clear notes and actions with AI

The decision everyone agreed in the meeting is worthless if nobody wrote down who does what. Here is how AI fixes that.

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How to turn a spreadsheet into a dashboard that tells you what to do
How-to

How to turn a spreadsheet into a dashboard that tells you what to do

Most dashboards just show what happened. The useful ones tell you what to do next. Here is how to build the second kind from a spreadsheet you already have.

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How to turn one idea into a week of content with AI
How-to

How to turn one idea into a week of content with AI

The problem with content is not writing, it is coming up with something to say. Here is how one good idea becomes a week of it.

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How to turn your customer reviews into insight with AI
How-to

How to turn your customer reviews into insight with AI

Your customers have already told you how to improve, in your reviews. Here is how to use AI to actually hear it.

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How to use AI to make better decisions from your own data
How-to

How to use AI to make better decisions from your own data

The answers to most business questions are hiding in data you already have. Here is how to use AI to actually get them out, and decide with more confidence.

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How to use AI to proofread and polish your writing
How-to

How to use AI to proofread and polish your writing

AI makes a brilliant proofreader and a terrible ghostwriter. Here is how to use it for the first without slipping into the second.

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How to use AI to write to customers in another language
How-to

How to use AI to write to customers in another language

Word-for-word translation is how you end up saying something odd or rude by accident. Here is how to use AI to do it properly.

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How to use AI without it sounding like a robot wrote it
How-to

How to use AI without it sounding like a robot wrote it

Everyone can spot AI writing now. Here is how to get it to sound like a real person instead of a brochure that drank too much coffee.

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How to write a job advert that attracts the right people, with AI
How-to

How to write a job advert that attracts the right people, with AI

Most job ads are forgettable lists of duties. Here is how to use AI to write one that the right person actually wants to answer.

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How to write an AI prompt that gets what you actually want
How-to

How to write an AI prompt that gets what you actually want

The difference between a useless AI answer and a brilliant one is usually the question. Here is how to ask properly.

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How to write follow-ups that actually get replies, with AI
How-to

How to write follow-ups that actually get replies, with AI

The follow-up that just says 'any update?' gets ignored. Here is how to use AI to write ones that give a reason to reply.

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How to write quotes and proposals faster with AI
How-to

How to write quotes and proposals faster with AI

The proposal you send late is the one you lose. Here is how to use AI to turn them around fast, without them reading like a template.

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Never write up a call again: notes and actions with AI
How-to

Never write up a call again: notes and actions with AI

Turn a call transcript into a summary and a list of actions with owners and deadlines using AI, plus the one habit that makes the notes reliable every time.

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Onboard new clients smoothly with AI-drafted emails
How-to

Onboard new clients smoothly with AI-drafted emails

Build a reusable onboarding email set with AI, in your own voice, so every new client gets a warm, on-time, consistent start without you starting from a blank page.

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Reply to every review with AI, without sounding like a robot
How-to

Reply to every review with AI, without sounding like a robot

How to use AI to draft warm, on-brand replies to good and bad reviews in your own voice, with a setup you can reuse and one line you should never cross.

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Stuck for a campaign idea? Use AI to find the angle
How-to

Stuck for a campaign idea? Use AI to find the angle

Use AI to generate twenty varied campaign angles, not one bland idea, then develop the ones that make you sit up. How to break a creative block without losing your taste.

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The AI that vanished for 19 days is back. Here is the lesson.
How-to

The AI that vanished for 19 days is back. Here is the lesson.

The most capable AI on earth went dark for 19 days, on a government order. It is back. What it teaches a real business about leaning on one tool.

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The AI you can actually use just got a big upgrade
How-to

The AI you can actually use just got a big upgrade

Claude Sonnet 5 is out for everyone, with a million-token memory and a price cut. No velvet rope this time. Here is what it means for a real business.

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The most powerful AI came back. You can switch it on. Should you?
How-to

The most powerful AI came back. You can switch it on. Should you?

Anthropic's Claude Fable 5 was pulled under export controls, then restored. Yes, you can use it now. Here is what it really means for a real business, and why matching the model to the job still beats reaching for the frontier.

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Turn how you do things into a written process, with AI
How-to

Turn how you do things into a written process, with AI

Stop staring at a blank document. Describe a job badly, out loud, and let AI turn it into a clear numbered process, then let its questions catch the steps you skip on instinct.

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